Ashfield Installations

Client Case Study: Ashfield Installations Ltd.

We’re excited to highlight our recent collaboration with Ashfield Installations Ltd., a trusted provider of premium home improvement services based in Sutton-in-Ashfield. Specialising in A-rated uPVC windows, house extensions, loft and garage conversions, warm roofs, conservatories, and joinery, Ashfield Installations has earned a stellar reputation for quality craftsmanship across Nottinghamshire and surrounding areas.

With over 15 years of industry experience and a hands-on approach led by owner Garry, the company prides itself on delivering exceptional results with professionalism and a personal touch.

Challenge:

Ashfield Installations approached MD Web Experts with a clear vision: they wanted a digital transformation that reflected the quality of their work, supported business growth, and made operations smoother. Their key challenges included:

• Outdated website lacking mobile responsiveness and modern design.

• No internal system for quickly updating site content or showcasing recent work.

• Missed opportunities due to delayed responses to customer enquiries.

• Low local search visibility online.

• A need to reduce administrative burden on the owner and streamline day-to-day operations.
  

Solution:

MD Web Experts provided a comprehensive solution designed to elevate Ashfield Installations' online presence while simplifying backend business processes:

• Website Redesign: We created a clean, modern, and mobile-responsive website with intuitive navigation and dedicated service pages for each offering.

• CMS Integration: The new site is built on an easy-to-manage Content Management System, enabling the Ashfield team to update content, add project photos, and publish customer testimonials in minutes.

• Live Chat Feature: Real-time chat was added to ensure quick customer engagement, helping convert visitors into leads while providing instant answers to queries.

• SEO Foundations: On-page SEO and local optimisation were applied across all service pages to increase visibility on search engines and attract more local customers.

• Enhanced Brand Presence: The website design and content were aligned with Ashfield’s commitment to quality and reliability, ensuring the brand leaves a strong first impression online.

• VA (Virtual Assistant) Service: To help reduce admin workload, we implemented a dedicated Virtual Assistant service. This includes:

  • Prompt response handling from website enquiries and live chat.

  • Appointment scheduling and calendar management.

  • Basic customer service tasks like quote follow-ups and call-back requests.

  • Support with social media content scheduling and inbox management.
    

Key Features of the New Website:

• Responsive Design: Fully mobile-friendly for seamless browsing on any device.

• Service-Focused Pages: Each major service has its own SEO-optimised page, helping visitors find exactly what they need.

• Project Gallery: A dynamic gallery showcasing completed work builds trust and demonstrates Ashfield’s craftsmanship.

• Live Chat Integration: Allows customers to interact instantly with the business, improving lead capture and satisfaction.

• CMS Access: Gives Ashfield Installations complete control over their content—no technical expertise required.

• VA Support: Virtual Assistant integration has significantly lightened the admin load, allowing the owner to focus on growing the business and managing projects.
  

Impact:

• Higher Local Visibility: Strategic SEO has improved rankings for key services and boosted site traffic from local searches.

• Increased Enquiries: Live chat and VA response handling have resulted in more timely responses and higher lead conversion.

• Streamlined Operations: The VA service now handles routine admin tasks, freeing up Garry’s time and improving workflow.

• Professional Online Image: The new site reflects the true standard of Ashfield’s services, earning customer trust right from the first click.

• Improved Efficiency: The CMS and VA combination ensures the website stays up to date and customers are never left waiting.
  

We’re proud to be part of Ashfield Installations Ltd.’s digital transformation. From design and SEO to virtual assistance and customer engagement, we’ve built a platform that supports growth, improves efficiency, and elevates their brand.

Need to reduce your admin burden while growing your online presence?
Let MD Web Experts deliver a solution tailored to your business.

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