Herts Waste Removal Ltd.

A Modern Rebrand, Dynamic Website, and Ongoing Digital Growth

Mayumi D.

1/15/20252 min read

MD Web Experts delivered a full-scale digital transformation for Herts Waste Removal Ltd, covering website development, branding, social media management, and ongoing SEO. The project included the migration of two domains, integration of a live chat system, an online booking and calendar solution, and post-launch virtual assistant support. The result: a modern, high-performing digital presence that streamlined customer engagement, boosted online visibility, and positioned the client for continued growth.
Client Case Study: Herts Waste Removal Ltd

Delivered by: MD Web Experts

Client Overview

Herts Waste Removal Ltd is a dynamic waste management company providing residential and commercial services across Hertfordshire. With a strong commitment to reliability and environmental responsibility, they needed a complete digital overhaul to align their online presence with their business goals.

Project Scope

MD Web Experts was engaged to deliver a comprehensive end-to-end digital solution, including:

  • Website Design & Development

  • Branding

  • Chat Support Integration

  • Online Booking & Calendar System

  • Social Media Management

  • Virtual Assistant Support (Post-Launch)

  • Migration of Two Domains (IONOS & Squarespace)

  • Ongoing Search Engine Optimisation (SEO)

Challenges

Before engaging with MD Web Experts, Herts Waste Removal faced:

  • A fragmented online presence across two domains with limited functionality

  • Poor search engine visibility

  • Manual and inefficient client booking processes

  • No real-time communication tools for customer interaction

  • Inconsistent branding and weak social media engagement

  • No post-launch support infrastructure

Our Approach
1. Website Design & Development

We built a responsive, user-friendly website optimized for lead generation:

  • Clear service pages and calls-to-action

  • Mobile-optimized with fast load times

  • Integrated quote and contact forms

2. Branding

We revitalized their visual identity:

  • Redesigned logo and updated brand assets

  • Unified color scheme and typography

  • Brand guidelines to ensure consistency across all channels

3. Chat Support Integration

To enhance customer service and response times:

  • Integrated live chat on all pages

  • WhatsApp business chat integration

  • Automated responses for common inquiries

4. Booking & Calendar System

We streamlined client scheduling with:

  • Real-time online booking

  • Calendar sync with availability management

  • Automated confirmation emails and reminders

5. Social Media Management

We developed a local engagement strategy:

  • Weekly content calendar

  • Paid ad campaigns targeting local audiences

  • Analytics tracking to refine performance

6. Virtual Assistant Support

Post-launch, we provided an ongoing digital assistant to:

  • Maintain the website and update content

  • Respond to incoming messages

  • Monitor performance metrics and suggest optimizations

7. Domain Migration

We consolidated and migrated two existing domains:

  • Seamless transfer from IONOS and Squarespace to a unified platform

  • Redirects and DNS management to preserve SEO authority

  • Consolidated email and hosting for easier management

8. Ongoing SEO

We implemented and continue to manage a robust SEO strategy:

  • Keyword research and on-page optimization

  • Local SEO for high visibility in service areas

  • Monthly performance reports and content updates

Results
  • Smooth domain migration with no disruption to services or rankings

  • We are still building the client website as of 18th of May 2025 - More to come!

Client Feedback

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Is your business ready to take the next step in its digital transformation? MD Web Experts is here to help. Contact us today to see how we can elevate your brand, improve your online sales, and grow your business!

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